The New Workplace, the new Engagement Methods Employee involvement is essential. And screens can be very helpful in getting it right. We recentlydiscussed the importance of employee engagement with our customers, Avon. Employee engagement is criticalbut extremely difficult for the world’s largest beauty manufacturer. Finding the right solution to create an impactful experience was therefore critical. But, what exactly is employee engagement, and why is it so critical? What exactly is employee engagement? Employee engagement is not an easy task. Neither is its definition; there are over 50 of them. However, engaged workers exhibit three psychological states, according to the Chartered Institute of Personnel and Development (CIPD): Vigor Dedication Absorption Vigor: Refers to your employees’ resilience and the amount of energy they put into their work even when things are difficult. Dedication: Dedicated employees push harder and for more by demonstrating enthusiasm and pride in their work. Absorption: When you are completely immersed in your work, your output is more likely to be impactful. The significance of corporate culture Creating a company culture of vigorous, dedicated, and absorbed employees, on the other hand, can be extremely difficult. Nonetheless,